Tableau is a widely-used data analysis and visualization tool and is the preferred business intelligence tool at UAB. There are several versions of Tableau available, including Tableau Public, which is freely available through a web browser. UAB IT provides additional information on Tableau through its Data Visualization web page.
Visual Data Storytelling with Tableau by
Tell Insightful, Actionable Business Stories with Tableau, the World's Leading Data Visualization Tool! Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative. You don't need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it. Whether you're an analyst, executive, student, instructor, or journalist, you won't just master the tools: you'll learn to craft data stories that make an immediate impact--and inspire action. Learn how to: * Craft more powerful stories by blending data science, genre, and visual design * Ask the right questions upfront to plan data collection and analysis * Build storyboards and choose charts based on your message and audience * Direct audience attention to the points that matter most * Showcase your data stories in high-impact presentations * Integrate Tableau storytelling throughout your business communication * Explore case studies that show what to do--and what not to do * Discover visualization best practices, tricks, and hacks you can use with any tool * Includes coverage up through Tableau 10
Visual Analytics with Tableau by
A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that's easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it's no surprise that Tableau is an essential tool in our data-driven economy. Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards. * Learn the different types of charts you can create * Use aggregation, calculated fields, and parameters * Create insightful maps * Share interactive dashboards Geared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away.
UAB IT has organized a Tableau User Grou TUG is to share information about Tableau across the campus to make data-driven decisions. To become a part of UAB TUG, please email UABtableau@uab.edu.