The Mass Communication concentration allows students to specialize in journalism, broadcasting, or public relations. Minors are available in Mass Communication. A Minor is required for a degree in Mass Communication. Students in broadcasting prepare for professional careers in digital media, television production, news operations, or management. In addition to skills courses, students are given a strong theoretical foundation designed for both the media professional and the potential graduate student in mass communication.
The UAB Library Research & Instruction program is committed to providing the following support to the Department of Public Relations:
Before, during or after students’ library instruction, the librarian will distribute a pre-assessment to determine how well students have retained the objectives from the previous library instruction.
The quiz where you examine images of real social media content and decide whether it's from a legitimate account or an internet troll.
At the end of each semester the Mass Communications Librarian will distribute a survey to every participating faculty member to determine faculty perceptions of student research skills.
Library instruction session for Public Relations students during their freshman/sophomore year.
Library instruction session for Public Relations students during their junior year.
Library instruction session for Public Relations students during their senior year.
Students who have met the level of research competence expected of the Department Public Relations will be able to:
These learning outcomes represent only the minimum expectations of research skills for Public Relations majors and do not supplant any expectations made by Public Relations faculty. Instructors are encouraged to develop more specific outcomes as necessary.