For this assignment, you will use a nonprofit to target a specific audience.
Your goals (and deliverables) are below:
This guide will help you find information on the organization or program you’re fundraising for and the problem it addresses.
For this guide, I will use the following example: ¡HICA!, The Hispanic Interest Coalition of Alabama.
Use keywords when searching these databases, as I did on the right.
Since I'm looking at HICA and Hispanic/Latinx issues in Alabama, I will search my keywords in a database.
I might want to concentrate on one of their programs, like their citizenship and immigration program. In that case, I would add an additional term.
If part of my argument is that a state benefits from having naturalized citizens, I can broaden the search. I searched google for government documents and found The Economic Benefits of Providing a Path to Earned Citizenship.
Using site:.gov or site:.org is also a great way to find statistics. For example, to locate statistics on the number of Latinos in food deserts in Alabama, a quick google search of food insecurity alabama site:.org OR site:.gov returned the website feedingamerica.org. From there, I discovered that 14% of Hispanic/Latinx people have food insecurity in Alabama. Randolph County has the most insecurity with 25%