NVivo: Overview

Software is cut and dried - every button you press has a predictable effect - but qualitative analysis is open ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA® method unpacks the process so that you can learn it consciously and efficiently. The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how NVivo works and comprehensive instruction in the five steps of "translation". These steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative analysis, all illustrated in NVivo using the Five-Level QDA method. The book is accompanied by three sets of video demonstrations on the companion website. The book and accompanying videos illustrate the Windows version of NVivo. As there are some differences in screen and interface design between the Mac and Windows versions please watch the video 'The NVivo Mac Interface' in the Component Orientation series of videos (available on the companion website). The Five-Level QDA method is based on the authors' combined 40 years of experience teaching NVivo and other software packages used as platforms for conducting qualitative analysis. After many years observing their students' challenges they developed the Five-Level QDA method to describe the process that long-time NVivo experts unconsciously adopt. The Five-Level QDA method is independent of software program or methodology, and the principles apply to any type of qualitative project. Please see the following URL to access the accompanying materials for this book: https://www.qdaservices.co.uk/nvivo-tutorials

Engaging and accessible, this book offers students a complete guide to using NVivo for qualitative data analysis. Drawing on their wealth of expertise, the authors offer detailed, practical advice that relates to students' own experience and research projects. Packed with real-world examples and case studies, the book supports students through every stage of qualitative data analysis. The Third Edition: Contains fully integrated instructions for using NVivo on both Mac and PC, with screenshots and click-by-click guidance. Seamlessly interweaves theory and practice in easy-to-follow steps. Empowers students to develop their critical thinking. Accompanied by video tutorials for both Mac and PC, web links and a host of other helpful online resources, this step-by-step book removes students′ anxiety about tackling data analysis. Whether for advanced researchers or those approaching the task for the first time, this clear, yet comprehensive guide is the perfect companion for anyone doing qualitative data analysis with NVivo.

From getting started to completing your research project, this book provides a practical guide to using NVivo, the latest qualitative software package. Written in clear language carries a demonstration version of the software and has six tutorials to use with your own data. Much more than a manual, the book offers advice with each section, addressing a range of research approaches and priorities. Each chapter starts with an overview and includes tips on design issues and ways of flexibly managing your project.