The "Advertising Age" Encyclopedia of Advertising
A comprehensive history of advertising. Essay categories include advertising agency histories; advertisers, brand name, and market histories; biographies; and theoretical, methodological, and practical aspects of advertising. Includes essays on advertising in different countries. Contains ample illustrations, including examples of print ads and photographs of biography subjects. Index in volume three covers not only names and topics but advertising slogans as well.
The AMA Handbook of Public Relations
"The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention."
Encyclopedia of Public Relations
Covers practitioners, organizations, history, ethics, jargon, management, research and analysis, theories and models, and other areas related to public relations.
Encyclopedia of International Media and Communications
Useful for comparing the history of media in different countries.
Handbook of Health Communication
ffers an introduction for those new to this area, "Summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery."
The International Encyclopedia of Political Communication
The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association