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Company and Industry Research: Getting Started

This guide will help you find information on public and private companies.

About Business Research

Business research can seem overwhelming to many students. This guide will help you get started by identifying a handful of useful resources for your research.  

Remember that there is often overlap between company and industry research. You may begin by researching a company and expanding your research into the industry in which it operates. You may also begin by researching an industry and moving onto the companies operating within that industry. Whether you begin with a company or an industry, these resources will help you find credible information.

Business Terminology

Quick Start Article Search

Get started finding articles using the database below. Business Source Premier is a great place to find full text articles on many current business topics. To begin, type your search terms in the box below and click search.

Business Source Premier
Limit Your Results

You can find additional resources for finding articles under the company research tab

Contact the Librarian

Kara Van Abel's picture
Kara Van Abel
Contact:
Mervyn H. Sterne Library
Room 157B
205-934-6364

Need More Help?

I am available to meet with students and faculty one-on-one or in groups to help with research needs. I also teach the award winning Business Research Toolkit in the Fall and Spring semesters. You can find out more about the program and registration information here.  

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