Use the resources in this box to research your company and its competitors.
Investor Relations Websites- Google your company name and "investor relations" to locate these sites. They provide information on earnings, mission, corporate governance, and annual reports. Insight to internal organization and priorities can be found in on these sites. Other key things to look for are the investor day presentations and other PPTs created for shareholders that will provide a glimpse into their marketing strategy.
Example investor relations site: Door Dash Investor Relations Website
Use these resources to locate SWOT & Five Forces Analyses and other key industry information.
Industry & Trade Associations: Many industry associations have statistics and other publications publicly available on their web sites. Google your industry and the word "association" to help locate these.
Example industry association: National Confectioners Association
Product and market research is not always a straightforward process. No company provides the public with a detailed descriptions of their marketing plan. Learning about the plans, requires a thorough search of the product or market by analyzing the news, business journals, press releases, and blogs to make inferences about the strategy. Use the sources below to help you conduct these searches. By using a database, you ensure that you are accessing more reliable sources and are getting the most relevant, up-to-date content. It also helps that citation generators take out some of the guesswork of citing your sources.