Research Guides: MBA 634: Strategic Management: Industry Research & Analysis

Industry Research & Analysis

The resources below will provide you the foundational information you need on your selected industry.

NAICS Lookup
The North American Industry Classification System (NAICS) is used to classify businesses for the purposes of collecting and analyzing data. Official site for finding the most recent NAICS codes for an industry.
more...less...
Start by looking up the appropriate NAIC for your industry.

IBISWorld This link opens in a new window
Detailed US industry research reports including supply chain information on the market, historical and forecasted revenue data, operating strengths and weaknesses, analysis of external drivers, the competitive landscape and major players, and industry profit and costs benchmarks. Also includes expert summary reports and specialized reports on niche industries.
BCC Research This link opens in a new window
Provides market research reports for specific industries and products. Detailed emerging trends and technology is covered as well as a thorough review of the competitive landscape. This resource focuses on providing information for life sciences, materials and technology.
Statista This link opens in a new window
Provides quick facts, statistics, and market data for countless topics. Look here for political, economic, social, and environmental information related to your selected industry. Great source for images to include in your projects. You may also want to link back to the original source for more information and reports.

Trade.gov Industry Reports
Industry analysts at the U.S. Department of Commerce publish the latest trends, trade policies, events, and market insights worldwide. These reports focus on the extraction, manufacturing, service, and knowledge-based industries, sectors, and sub-sectors that drive the global economy.

Industry & Trade Associations: Many industry associations have statistics and other publications publicly available on their web sites. Google your industry and the word "association" to help locate these.

Example industry association: National Confectioners Association