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MK 310: Consumer Behavior: Company & Industry Research

Use this guide to help you complete research for your Consumer Behavior Project.

Company Research

Use the resources in this box to research your business. 

Investor Relations Websites- Google your company name and "investor relations" to locate these sites. They provide information on earnings, mission, corporate governance, and annual reports. 

Industry Research

Industry Associations:  Many industry associations have statistics and other publications publicly available on their web sites.  Google your industry and the word "association" to help locate these. 

 Example industry association: National Confectioners Association

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